Your toolbox for founding.

Why this step is important

Many start full of energy — and realize too late that their idea is not ready for the market. With a clear analysis, you save time, money and nerves.

Here’s what to do

• Self-reflection — Check your motivation, risk tolerance, financial situation.
• Business idea — Does it solve a real problem? Can it be implemented? Can you earn money with it and build a sustainable business?
• Market analysis — Is there a demand? Who are the target groups? How big is the market? Who are the competitors?
• Positioning — How do you position yourself? What is your unique selling point?

Tip from Business Park Baselland

We help you sharpen your idea and realistically assess its chances of success before you invest time and capital. Here's what you can expect:

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Helpful resources

You can select and request the resources using the form below. You will then receive them free of charge via email.

Personality test for founders of Unternehmenswerkstatt Deutschland

Template — Business Model Canvas

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Why this step is important

A good business plan is like a GPS: It shows you and potential investors the way — with clear goals, milestones and figures.

Here’s what to do

• Detailed business plan — Offering, market, target groups, organization, finances, risks, etc.
• Plan figures realistically — Turnover, costs, break-even.

Tip from Business Park Baselland

We support you in developing your business plan and ensure that it is suitable for investors and banks. Here's what you can expect:

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Helpful resources

You can select and request the resources using the form below. You will then receive them free of charge via email.

Business Plan Template

Template — Business Plan Financial Planning

SWOT analysis guide

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Why this step is important

The legal form influences liability, financing, taxes and your public image. A wrong choice can be expensive.

Here’s what to do

• Get an overview — Compare sole proprietorship, collective company, GmbH, AG
• Clarify liability issues — Make a risk assessment.
• Take future plans into account — growth, investors, sales.

Tip from Business Park Baselland

We will advise you on which legal form suits your business idea, industry, budget and goals. Here's what you can expect:

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Why this step is important

Clear contracts and the right insurance cover protect you from unpleasant surprises — and can save your company in an emergency.

Here’s what to do

• Secure important contracts — employment, rental, supply contracts.
• Mandatory insurance — Check AHV, IV, UVG, BVG.
• Optional insurance — Business liability, legal protection.

Tip from Business Park Baselland

We will explain with you what is mandatory in your industry — and what makes sense to protect you without generating unnecessary costs. Here's what you can expect:

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Why this step is important

Without sufficient capital, many good ideas get stuck. The right financing strategy opens doors and secures a start.

Here’s what to do

• Check equity — savings, private investors.
• Obtain outside capital — Bank loans, leasing, crowdfunding.
• Funding & competitions — Use local and national programs.

Tip from Business Park Baselland

We'll show you which funding programs exist in Baselland and Switzerland — and how to increase your chances of getting funding. Here's what you can expect:

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Why this step is important

Anyone who works cleanly from the start saves time, money and nerves later on — and avoids unpleasant surprises from the tax authorities.

Here’s what to do

• Check VAT liability — From when are you committed?
• Choose accounting software and trustees — Which solution is best?
• Plan taxes optimally — Seek expert advice early on.

Tip from Business Park Baselland

We'll help you set up simple and secure bookkeeping — and show you how to get off to a smart start for tax purposes. Here's what you can expect:

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Helpful resources

You can select and request the resources using the form below. You will then receive them free of charge via email.

Comparing Swiss accounting software

Select resources in the form

Why this step is important

Without visibility, there are no customers. Marketing and branding ensure that your target audience finds you, trusts you — and buys you.

Here’s what to do

• Develop brand identity — Story, logo, corporate identity.
• Build an online presence — website, social media, Google listing, advertising campaigns, SEO, SEA.
• Use offline marketing — flyers, events, trade fairs, PR.

Tip from Business Park Baselland

We support you with marketing strategy and contacts with experts who boost your visibility. Here's what you can expect:

Schedule a free call now

Why this step is important

Contacts are worth their weight in gold — especially in the start-up phase. A strong network accelerates your growth.

Here’s what to do

• Build a network — local entrepreneurs, events.
• Establish collaborations — Use synergies.
• Check scaling options — new markets, new products/services.

Tip from Business Park Baselland

Through us, you get access to a strong network, can participate in events and benefit from valuable contacts.

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Helpful resources

We regularly organize workshops, networking events and events that open up new perspectives for you and accompany you on your journey.

View our events